cim

Month

Topic

Target

DURATION

February 16-17th, 2012

Marketing Metrics: Measuring marketing performance

Ksh.40,000/= (VAT Excl)

For people who understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest time and brainpower in developing a metrics oriented approach to doing the best they can with the resources they've got.

2 Days

March 15-16th, 2012

Marketing Boot camp

Ksh.10,000/= (VAT Excl)

This boot camp is ideal for those undertaking junior marketing, administrative roles e.g. marketing executives/assistants, brand assistants, Event management assistants, Personal assistants, Customer service assistants/call centre employees, PR Assistants, Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing.

2 Days

March 23rd, 2012

Executing Strategy For Competitive Advantage

Ksh.20,000/= (VAT Excl)

Any manager who is responsible for implementing organisational strategy including its strategic and operational aspects.
Managers who are leading teams, business units or business development programmes.
Those who are involved in organisational strategy implementation from any of the key functions such as the marketing and sales teams.

1 Days

April 19-20, 2012

Managing Digital Marketing

Ksh.40,000/= (VAT Excl)

Ambitious Marketers, notably Marketing Directors and Senior Managers who have a good understanding of the business benefits of digital marketing, but feel frustrated by the lack of established processes and standards for managing the process.

2 Days

May 18, 2012

SME Marketing Conference

Entrepreneurs, SME Managers

1 Day

June 21, 2012

Managing Corporate Reputation Symposium

Ksh. 20,000/= (VAT Excl)

Managing Directors, Corporate Affairs and Communication Directors and Managers and those in Charge of the organization reputation Public Relation Managers etc.

1 Day